Building an inclusive climate movement in the outdoor community

ABOUT US

WTCTA is a climate storytelling studio by and for the outdoor community focusing on media, events, creative campaigns and funding strategy. We collaborate with athletes, brands, and nonprofits to create impactful stories and messaging, spark community action, and bring climate solutions to life outside.

Our theory of change? Those that enjoy spending time in nature also want to protect it.

Partners include: Patagonia, Rivian, Hollywood Climate Summit, Protect Our Winters, Kilian Jornet Foundation

Media

We uplift and advocate for climate solutions through a variety of channels.

CLIMATE STRIDES

|

CLIMATE STRIDES |

We are the home of Climate Strides.

Climate Strides transforms outdoor spaces into a living classroom for climate storytelling and advocacy. Our model “breaks” the traditional panel and encourages dynamic conversation, connection and action. At each event, runners and walkers gather for a short, conversational loop led by a rotating lineup of scientists, athletes, artists, and community advocates. As we move together, these speakers deliver a mobile panel on climate action, making climate engagement active, accessible and grounded in place.

Quick Stats:

1000+ Attendees

50+ Speakers

16 Events

11 Cities

   Want to co-host a Climate Strides?

Strategy COnsulting

Campaigns

Design and execute outreach and advocacy strategies for major outdoor environmental campaigns, including crafting narrative arcs, partnerships and calls to action. Most recent was Kilian Jornet’s States of Elevation campaign.

Funding

Advise on climate philanthropy strategy for organizations (enhancing donor communications) and companies/foundations (defining and clarifying giving priorities). Customized and high touch.

Credit: Ace Brown Running

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!